Every year, associations and corporations spend billions of dollars on conventions and trade shows.  The reason for this is simple. For many organizations, these are their most important sales and marketing activities for the year because it’s the one time that clients, prospects and partners are all together in the same location. With the importance of these events and economic constraints forcing attendees to be more selective with their convention dollars, meeting planners are under increased pressure to create a conference experience that is valuable, engaging and entertaining.  Not only do they have to ensure that the conference experience itself is beneficial to attendees, but that success metrics, including attendance numbers, are reached. In a crowded and competitive space, how is an event planner supposed to create and promote an event that truly stands out?

• Meeting planners must create valuable and memorable events
• Conferences and conventions rely on both repeat and new attendants
• In a competitive market, conference-goers are selective in what they attend

CCN from Oswego Creative incorporates video into your event to effectively engage and communicate event information before, during and after your conference or convention. We treat your event like the news it is. The CCN begins with the development of a pre-event promotional video(s) to drive awareness and attendance. With the start of the event, the CCN team of former video news professionals shoots and edits a daily recap of the day’s activities and creates videos that are delivered that night via event hotel(s) in room channels and/or online. After the event has concluded, CCN provides a post-event video providing additional value for this year’s attendees and the first marketing execution for next year’s event. Beyond offering valuable event information and brand development, each CCN video also presents the opportunity to increase event revenue by incorporating advertisement space within each video.

• Captivate your target audience in each phase of the event process
• Use video in promotional material to capture the attention of potential attendees
• Provide attendees 24-hour access to event content with daily recaps
• Provide a unique and lucrative sponsorship revenue stream

With CCN, Oswego Creative’s award-winning video production staff will cover your event like the news that it is. Your event staff is empowered with a team of video news professionals dedicated to making sure that all facets of your event are being covered, addressing all of your promotional, executional and marketing needs.  Not only does CCN bring high-definition video news coverage to your event, but it also includes:

• A dedicated production staff to guide you through the development process, before, during and after the event
• Seasoned script writers to cover your event like a news event
• A professional video team to capture all facets of the event, behind the scenes activity and all event action
• Instruction of your organizational talent or use of Oswego Creative’s pool of on-camera and voice-over talent
• Coordination and delivery of video executions before, during and after the event

"I can say without a doubt that having Convention and Conference Newscasts at last year’s IMPACT Conference catapulted us to a new level.  The ability to package eight hours worth of important information into a newscast of nightly highlights ensured that our attendees were receiving the message we wanted them to get.  Not only was it the talk of the meeting, it was fun, too.  Convention and Conference Newscasts is now a fixture in our meeting plans.”

Eric Waterman, CEO, Ironworker-Management Progressive Action Cooperative Trust