Arguably the most effective form of advertising is television commercials. For years, products, brands and services have developed campaigns for television to communicate directly with a targeted and captivated audience. The reason for this is simple - it works.  More dynamic than print and radio advertising, television advertising provides the most effective way to directly communicate with targeted audiences. Because of the visual nature of television commercials, a good commercial can quickly promote a brand and its value proposition, leaving a lasting impression with viewers.

With the proliferation of the DVR, television commercials are facing the greatest threat to their effectiveness. The DVR empowers the audience to bypass advertisements that do not directly address their needs or interests. The DVR effect has proven especially challenging for national commercial campaigns due to the broad-based nature of their message. However, regional and local commercials have avoided the full impact of the DVR because of the immediacy of the message to the audience. In addition, local ads mostly air during locally important broadcasts – for example, during local news, local and regional sports and during the daytime. They are more likely to be viewed live rather than recorded.

If you are looking to communicate directly to your target audience(s) by leveraging television commercial advertising, Oswego Creative provides you with comprehensive commercial production and media placement services to help you achieve your advertising goals. Oswego Creative has a long history of success with the development of local, regional and national commercial campaigns that have helped our clients communicate directly and effectively with their audiences. Since the 1980s, Oswego Creative has assisted a wide range of industries and products to maximize the potential of commercial advertising, including being the pioneer in the opening up of the legal advertising space.

No matter what the type of product or service you are promoting, Oswego Creative can create an advertisement campaign that brings your brand to life and communicates your message in an effective, entertaining and engaging way. From initial concept to creative development to final media placement and everything in-between, the team at Oswego Creative provides you with commercials that deliver your message to the audiences you want to hear it.  Oswego Creative’s commercial production services includes:

• Pre-production conceptual and creative meetings
• Script development
• On-screen and voice-over talent management
• Comprehensive studio capabilities
• On-location and remote production expertise
• High Definition HD shooting
• Complete editing services
• Final product placement and media buying
• Campaign effective metrics