For many organizations, the most important event of their year is their annual convention or conference.  As one of the most crucial executions in their marketing mix, conferences are a time consuming and expensive proposition for any organization. Each and every event needs to not only be informative and engaging, but also needs to operate within a strict budget and achieve or exceed attendance metrics. The challenge is not only to make these events interesting and effective, but also to make them stand out in a competitive event marketplace.

One of the most versatile and effective ways to enhance an annual conference is through the integration of video communication. By integrating video into your convention and conference strategy, you improve the communication, entertainment and overall value of your event. Video is especially effective because it can be utilized throughout the entirety of the event, from pre-event marketing months before the event, to all facets of the event once it begins as well as after it ends.  With video you are able to:

Pre-Event

• Generate attendance by previewing the event to past and potential attendees.
• Highlight featured speakers and unique panels or sessions.
• Emphasize the distinctive location and amenities tied to the event.
• Give a direct appeal from organizational leadership to drive attendance or share benefits of the event.
• Send thank you messages to registrants.
• Share critical event information to attendees to prepare them before they arrive at the event.

During the Event

• Orientate attendees upon arrival.
• Share key events or schedule changes.
• Enhance keynote and general session content with integrated video.
• Incorporate content from key speakers that are unable to attend the event in person.
• Provide behind the scenes and additional information not shared in the course of the regular event sessions.

Post-Event

• Share thank you messages to event attendees.
• Provide event recaps and highlights.
• Begin marketing for next year with content from the just-concluded event.

Whether you’re interested in a single welcome video or interested in complete coverage of your event, Oswego Creative is there to ensure that your unique video production needs will be met. With each event, Oswego Creative provides your organization with:

• Dedicated production staff to guide you through the development process
• Seasoned scriptwriters to take your message(s) and craft it for maximum impact.
• Professional video team to capture all aspects of your event.
• Development of creative presentations and executions in line with your event goals.
• Instruction of your organizational talent or use of Oswego Creative’s pool of on-camera and voice-over talent
• Coordination and delivery of video executions before, during or after the event.

These are just a few of the ways Oswego Creative clients have utilized video content to enhance and improve their conventions and conferences. Oswego Creative’s involvement with conventions and conferences has even led us to develop a specific in-room video solution, CCN: Convention and Conference Newscast which takes event activity and turns it into unique video news content that is delivered directly to attendees via a hotel’s in-room channel.