Hotels have become much more than a block of rooms that are rented out by travelers just needing a place to stay.  Today’s hotels feature some of the world’s best restaurants, luxurious spas and high-end retail shops. Destination hotels also offer services ranging from golf lessons to water sports or ski equipment rental all in an effort to differentiate the property and increase the potential yield from each guest visit. This mix of amenities and services is a key part of each property’s brand identity. The utilization of these services is important to a hotel’s overall success.

Properties are constantly looking for ways to not only entice guests to stay with them but also get guests to maximize their spend once they are there. One of the most innovative ways to communicate the uniqueness of a property as well as promote the amenities and services that are available is through video communication. Unlike other forms of marketing or advertising, video allows a hotel to showcase their unique offerings in a visual and dynamic way.

Through the use of video, potential or current guests develop a real feel for what it would be like to stay on your property and utilize your amenities and services. Video is especially effective because it can be used throughout the entire guest cycle -- beginning with the booking process, through the lead up to their arrival, continuing through their entire stay and concluding with post-stay follow up and return engagement marketing. With video you are able to:

Promotion and Booking

• Generate interest and understanding of property to potential guests and vacation professionals.
• Highlight the property’s unique amenities and services.
• Emphasize the distinctive location of the property.
• Provide potential guests with a preview of what their stay would be like.
• Send thank you messages to guests after booking a stay.
• Share useful property information to guest as they prepare for their stay.
• Produce national, regional and local advertisements.

Stay Arrangement

• Give detailed overviews of services and amenities.
• Share explanations of how to maximize the stay experience.
• Provide additional value about property and the surrounding area.
• Orientate guests prior to their arrival on property.

On Location Promotion and Support

• Streamline check in and check out process.
• Develop in-room promotion of property amenities and services.
• Use lobby and common area services as promotion via info panels.
• Give an orientation to site layout and access to unique property features.

Post Stay Follow Up

• Send thank you messages to guests.
• Promote special offers and new products and services.

For years, Oswego Creative has been producing high-quality video solutions for a wide range of properties not only in North America but also all over the world. Whether you’re looking to make stand-alone video or a comprehensive series about all the offerings that make your hotel one-of-a-kind, Oswego Creative meets your needs with:

• A dedicated production staff to guide you through the development process
• Seasoned scriptwriters to take your message(s) and craft it for maximum impact.
• A professional video team to capture all aspects of your property.
• Development of creative presentations and executions in line with your goals.
• Instruction of your organizational talent or use of Oswego Creative’s pool of on-camera and voice-over talent
• Coordination and delivery of video executions.

Oswego Creative’s experience in helping properties promote and maximize the guest experience through the power of video prompted Oswego Creative to develop a specific in-room video solution, Resort TV.

With Resort TV, Oswego Creative develops custom in-room programming that promotes all the unique features of a property in a “Today” show style channel tailored to your locations unique brand identity, placing the emphasis on informing guests knowing about the wonderful amenities the property offers. Properties can no longer rely on in-room print material or brief conversations at check-in to market retail stores, dining options, spa services, etc. Resort TV takes this messaging directly to the guest in the comfort of their room.