One of the most common processes for many major industries is training programs.  Training programs are often needed to keep employees up with industry standards as well as to train newly hired employees.   The cost of these programs can add up quickly, with costs such as rental fees for a training facility, paying instructors to lead sessions and providing up-to-date print material.  National and international corporations are faced with the challenge of sending consistent messages in their training programs despite classes being taught by various instructors.

As a way to minimize these complications many corporations have started using video as a main or supplemental training tool.  The primary reason for video’s introduction into the training world is its ability to reduce costs. One session of video instruction replaces the multiple hired professionals needed to run classes, and can be used for as long as the material is relevant.  The use of DVD and internet distribution allows employees to view visual demonstrations on a computer rather than at an outside facility.  Additionally, videos reduce the amount of time it takes to effectively convey training material, thus saving on wages lost during training days.

Video also makes training programs more engaging, more interactive and more effective than presentations and print material.  Studies have shown that not only do people prefer to get information from watching it rather than reading it, but they have a higher chance of understanding and remembering the data.  Videos also have the ability to insert short quizzes between sections of information as another way of reaffirming the understanding of material.  

Another benefit of using video in training is the ability to send a consistent message.  Rather than having multiple instructors interpreting and presenting material in their own way, pre-filmed and edited video allows every employee to receive the same message in the same fashion.  This is especially valuable for companies that have multiple branches across the country or around the world. 

Here at Oswego Creative, our video production team will work with you to understand your current training program or to understand the process that you’d like to begin training.  Our staff works with your training team to develop a program that translates well through video.   Once this pre-production work has been done the process for creating your training video includes:

• Script writing and approval
• Video on-screen talent auditions (if needed)
• On-location filming
• Editing and approval
  
  

Whether it’s the need to cut costs, increase effectiveness, or create and deliver consistent messaging, making video part of your corporate training program is an excellent solution.