Website Developement
There really isn’t a debate of whether or not an organization needs a website. Having a website is now a cost of doing business. The features and functionality of that site are determined by the unique needs of the organization and its target audience(s). From a marketing content perspective, there is still debate on what is the best way to share your story with site visitors. It is Oswego Creative’s position that the best way to communicate your value proposition is the use of streaming video enhanced website.
This summer, the accepted gold standard of Internet analysis and forecast, Cisco’s annual Visual Networking Index, was released. This report supports the usage and future viability of video as a major component, if not the primary driver of, Internet activity in the future. There are a number of factors that are causing this growth, including the continued spread of broadband and the rise of mobile device browsing, but the biggest reason for this increased bandwidth demand is online video. Because more consumers demand video, and more businesses offer it, according to Cisco it’s the single content variety most responsible for current and predicted growth in online activity.
Oswego Creative is aware that a significant portion of this growth in the consumption of video over the Internet is the consumption of video via entertainment platforms like Netflix and Hulu. However, short-form B2B videos still represent a significant amount of overall Internet video consumption. Cisco estimates that by 2015, 28.8% of all Internet video will be B2B or B2C videos. AccuStream Research also predicts that “Online video and (the) related media spend is forecast at $2.7 billion in 2010, and double-digit growth is projected through 2012.“
With this trend of the growing usage and demand for online video not slowing down, many of Oswego Creative’s video clients have sought out direction on how to integrate video into their website(s). Oswego Creative has worked closely with clients on helping them integrate video into their marketing plans. This work has spanned anywhere from updating a site with the latest and greatest streaming video players to completely conceptualizing, developing and managing streaming video enhanced website sites. No matter how large or small the project, the web development team at Oswego Creative can help you ensure that you not only have great video content, but that your website is optimized to maximize its impact on your audience.
The following are just a few examples of the websites Oswego Creative has developed for our clients. To view the complete website, just click on the image or the URL.
